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This Dirty Cow Beef BBQ Rub was developed to deliver Maximum Crustal Distortion and super bark power for Brisket & Beef Ribs in a low & slow cooking environment. Dirty Cow Beef BBQ Rub has uber umami impact using both natural and super natural flavour force enhancers. We grind fresh coffee beans using our bare knuckles, to the ideal powder size for rub flow and balance this with deep mahogany javanese sugar, the best you can get for the most superlative rub out there for Beef. A peppery finish with black and white pepper, a hit of chipotle and slight herbals give the spicy crust married with the pronounced bark you are seeking for BIG BEEF. Beefiness purveys this rub, from umami to beefiness to Chilean oregano. Finally colour is important on the finished beef joint so we added smoked paprika, nutmeg and soy sauce powder for ultimate mouth watering appeal. But we didn’t stop at Finally, because here’s the seal on the deal with D.C. we added an element to convey the sense of aged beef, a slight tang that you get with dry aged meat. Cook that Dirty Cow down and eat her up.